At a recent AIA conference, I noticed that a couple of vendors used postcards in some mighty clever ways and I decided to use the marketing techniques for my own company. One of them used it simply as advertising for their website and to offer a discount to conference attendees. The other one had an aromatherapy recipe on the front, advertised their business on the back and made it an actual postcard that could be mailed. I decided I didn't know too many people nowadays who used postcards as mailers but it might be a great way to advertise and/or offer discounts locally. So I went to Vista Print, browsed through all 177 images for postcards and chose three. On one, I put information about what my company offers, the web site and contact info. On the second one, I told a little bit about the company and offered a discount to purchases over $60 with a promo code that needs to be entered. On the third one, I put information about hosting an "Herbal Tea Party" in the home, where I'd teach about the properties of 20 different herbs, let everyone taste the differences and create (on paper) two tasty recipes of their own, give them a takeaway sample of Lisa's Sleep Blend, info on an extra 30 herbs and information on places to buy supplies. The host of the party will get a tea mug or set as well. I'm still not really sure I want to do the last one so I didn't order many of those, but I have them handy if I decide it's a grand idea down the road.
One advantage of working in hospice is that I get to play with all the therapy dogs. This is Asher, a Corgi.