I find that by far the hardest thing I have to tackle is marketing. I have this wonderful company with fabulous natural products for sale but no time to get the damn thing off the ground. When you work a 40-hour workweek, it's difficult to find enough time to create new products, photograph them, describe them on a web site that you also have to create, update and maintain and then you have to find a way to get the company noticed. Which way do you go? - Facebook, brochures, pamphlets, conventions, salons, spas, teaching classes, etc. I'm lucky enough to have a job that pays my bills so I don't have to depend on the meager sales I get from the web site but I would eventually like to be able to support myself from my company. That said, I keep plugging away with different ideas that might get me noticed but won't require too many hours. Tricky! My latest venture is to approach some of the spas here in Las Vegas and suggest making lotions from scratch in front of small groups of customers, letting them scent their lotions with my essential oils and then use their natural lotion in a massage. Win-win, right? We'll see. I often have ideas that I think are perfectly brilliant and sure-fire winners that flop big time.
One advantage of working in hospice is that I get to play with all the therapy dogs. This is Asher, a Corgi.